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Local Search

Local Search refers to searches performed on Search Engines that have Local Intent and are usually denoted by searches for a type of business in an area.

When a local search is performed the search engines will usually returned a different set of results tailored to returning Local Businesses rather than the usual Organic Results.

Local Search is potentially the most important tool for a small business to gain business online.

Some examples of a local search would be:

  • restaurant in paddington
  • electrician near sydney
  • hair salons near me
  • plumbers near carindale

These types of searches are gold for a local business because you know the user is searching for a business like yours in the area where you do business!

You should aim to improve your chances of ranking well in local search by:

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