Doing business online is essential for most businesses.
Regardless of whether you are an online business who relies on online or you just use the internet as another promotional vehicle.
It is a zero sum game. If people don't find you online they will find your competitors.
Your business needs to to have a better presence and reputation online than your competitors to succeed online. Otherwise you are probably helping to build your competitors business.
Your business now has many storefronts.
In fact you have many spread across the Internet on places like:
- Your Website
- Social Media Sites
- Niche Directories
- Phone Apps
- Online Databases
- Watch Apps
- And more on the way
Each one of these is a storefront representing your business and it is likely that one of these online storefronts will be the first impression your potential customers get of your business.
The earlier you start to build and promote your online storefront the more you will benefit as online becomes more and more important to your business each year.
Consider the following:
- 88% of consumers consult online reviews before choosing a business.
- Most consumers now look online first when looking for a local business.
- 80% of consumers looking for restaurants will look at at least 3 profiles before they choose one.
Your business's presence and reputation online are crucial to the success of your business and will be more so every year as online becomes more dominant.
To maximise your ability to win business online you should consider the Online Presence and Reputation of your business as your most critical business asset.