Local Search refers to searches performed on Search Engines that have Local Intent and are usually denoted by searches for a type of business in an area.
When a local search is performed the search engines will usually returned a different set of results tailored to returning Local Businesses rather than the usual Organic Results.
Local Search is potentially the most important tool for a small business to gain business online.
Some examples of a local search would be:
- restaurant in paddington
- electrician near sydney
- hair salons near me
- plumbers near carindale
These types of searches are gold for a local business because you know the user is searching for a business like yours in the area where you do business!
You should aim to improve your chances of ranking well in local search by: