The competitors\peers page provides a high-level overview of how your business compares to peers and competitors.
It's available from the left navigation bar under Presence -> Competitors.
By default, the page shows how you compare to your 10 closest anonymous competitors. However, you can add your own competitors to see how you compare to them.
See more Compare yourself to competitors and peers
This page allows you to quickly compare your key information with your competitors and peers to find the best opportunities to improve your online competitiveness against your competitors.
The page lists every online service where your business can list and then shows you how you and your competitors are listed on those services.
For example, for TrustPilot you can see which competitors are listed on Trustpilot and whether you are listed. Where possible it will show rating, review count and photo count for each competitor on Trustpilot.
From this page you can:
- See how you compare in terms of ratings, review count and photo count.
- See where your competitors are listed and you are not.
- See where you are listed and your competitors are not.
- See where neither you or your competitors are listed.
- Sort by the most important services so you can concentrate on those first.
This is a great way to find where you should be listed based on your competitors listing profiles. Add your direct competitors to know exactly where you should be listed to gain advantage.
Insight | Value |
How you compare on Ratings | Ratings are very important for many businesses today. If your rating is less than your average competitors in your area then you will either be selected less or may not be visible to consumers due to your lower rating. |
How you compare for Reviews | Reviews are a big factor in whether a business is shown and whether consumers will choose you when they find your profile. If you have less reviews than your competitors (especially on important sites) then you should try to get more reviews on those sites. |
How you compare on Photos | Photos (and videos) make a profile standout. Try to include as many photos as possible on your profiles. If you have less photos than your competitors on important sites then see whether it is more adding more and better photos. Add videos if you are able. |
See where your competitors are listed and you are not | If your competitor is listed somewhere, you should consider being there too. This is not always the case but if it is an important site or a niche services for your industry then you should consider being listed. If you are not listed your competitors are the only option. |
See where you are listed and your competitors are not | These are services where you are the only choice among your direct competitors (other competitors may be listed). Try to make these profiles as powerful as possible to make sure consumers choose you when they find you here rather than jumping to another site. As there is less choice they are more likely to find you if they search on these sites and you are more likely to be near the top of the search. |
See where neither you or your competitors are listed | These services do not have you or any of your peers or competitors listed. If the service is important you should create a listing as you will have more chance of being found and chosen by consumers. |
Sort by most important services | There are probably a lot of services applicable to your business. You do not need to be listed on them all and should focus on the most important ones first. You can do this by sorting services by Domain Authority (a score from 1 to 100 with 100 being the best). After sorting the most important services will be near the top, concentrate on these. |
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