AI Presence Overview

When people use AI to find information about local businesses it's important that the AI returns accurate information about your business.

If the AI returns the wrong phone number, website or address you may lose the customer.  Or if the AI has an incorrect understanding of your business it may not recommend you at all.

AI also has a hallucination problem (though it is getting better). This means the AI may make up a value if it cannot find the correct answer. You want to avoid the AI returning wrong or hallucinated information about your business.

myPresences is unique in having a feature called AI Presence Management. 

This is similar to presence management for listings but applied to every major AI\LLM.

What is AI Presence Management

AI Presence Management is managing what information each AI knows about your business and what it returns for important information about your business. 

This includes things like:

• Business Name
• Address
• Phone Number
• Website
• Email Address
• Map Location (Geolocation)
• Description

myPresences checks this information on all the top AI models and LLM's once per week and shows you where the AI has correct, incorrect or missing information based on the base profile of the business.

When information is missing or incorrect you may need to improve how your business is represented online so that each AI can find correct data for each field. 

This might involve adding information to your website, google business profile or other third party sites, fixing incorrect information online or adding missing information online.

Finding the AI Presence Page

The AI Presence page is available under the AI menu on the left navigation bar.

AI Presence Page

The AI Presence page shows an overview of how the current business appears on each of the AI's enabled in your account.

At the top you can see how correct and complete your fields are for major fields such as:

• Business Name
• Address
• Phone Number
• Website
• Email
• Other (all other fields)

These should be as close to 100% and green as possible.

Each AI is listed showing how complete the data is for the AI and what can be improved. Click the dropdown arrow for each AI to see a list of fields and where the information returned by the AI is incorrect or missing.

How to Improve AI Presence

AI models are trained on data and also access the web to search for more up to date data.  

The models are using your website and third party sites to learn more about your business.

To fix incorrect, missing or hallucinated data you should focus on fixing incorrect information online or creating new listings on places AI cite to make it more likely each AI will return your correct data more often.

1. Update your website. Your website is the main point of truth. It should clearly state all of your important business information.
2. Optimize your Google Business Profile. Google Business is the most important listing for your business. Ensure this is optimised and has correct and complete information.
3. Fix incorrect data on other listings. If major listings have incorrect information fix it so the AI can be more confident of the correct value.
4. Add missing data to other listings.  If major listings have missing data fields adding the correct value will increase the chances of the AI returning the correct value.
5. Create new listings on sites that are cited by AI as sources. AI often cites industry specific sites and you may not be listed there. Create listings on these sites to make it more likely each AI can find the correct information about your business.