Multi Location Listing Management

When your business has multiple locations you have listings all over the internet for your business and each of your locations and people.

These listings can be for your entire business (LinkedIn Company Page).  Or they can be per location ( Google Business Profile or Yelp page).  In addition to this, some online services also have pages for your employees (Legal or Real Estate sites like RateMyAgent).

The goal is to give your multi-location organization the best possible online presence with listings and reviews on every online service where customers look for businesses like yours. And to have each business location represented to ensure every location can be found (not just a few).

These listings need to be managed in different ways. If a listing is for the entire organization it should be added to the head office. If a listing is for a particular location it should be added to that location.  If the listing is for a person\employee then it can be added to the location they work for.

A better solution is to add personal profiles to a Person profile detailed below.

One of the first steps you should do is define your listing strategy for major online services.

Listing Strategy

Does your organization have one Facebook page or one for each location?

Do you have one Youtube channel or more?

Online services like the following tend to have single listings for the entire organization. For some businesses though, it might make sense to have a separate Facebook or Instagram page for each business location.

• Facebook
• X
• Instagram
• Youtube
• LinkedIn
• & more

Some services like Trustpilot also support a main page for the Organization and then Branch pages below.

You should decide whether you need one listing for the organization or one per location.  This will depend on your strategy and existing listings.

Depending on your strategy the way you manage the listings in myPresences will differ.

Head Office Location

One of the locations added to myPresences should be considered the Head Office location. 

Even if this location is not visited by customers it is still listed online on many online services and will be associated with many listings online.

This location is where all listings on Single List Services should be added.

Single List Services

Listings that will be for your entire organization should be associated with the main location of the business (the Head Office).

Single listing services such as:

• LinkedIn Company Page
• Youtube Channel
• Seek Profile
• Crunchbase Profile

Move or add any single list listings to your head office location.

Multiple List Services

Multiple list services allow you have a separate listing for every location in your organization.

Some examples include:

• Google Business Profile
• Bing Local
• Apple Maps
• Yelp
• BBB

For these online services you want to have a separate listing or profile for every location.

This is important because:

• Prospects on these services search based on location and you need to be there to be found
• Each listing is a citation for the business location to help it rank better
• Each listing may create backlinks which are valuable for ranking
• When people search for services in the local area of the business you want to be listed on sites that rank well like Yelp or Tripadvisor.

If some of your locations are listed and others aren't you may be losing business.

Personal Listings

Some online services are person centric and have listings about your employees. This is more common for professional services like Lawyers, Accountants, Financial Advisors and Real Estate agents.

Sometimes they also have listings for your business in addition to personal profiles.  Eg. A real estate agency and all of its agents.

For personal listings, these can be added to the business location they work for. However, this will affect your listing KPI's as it will see incorrect information on these profiles. (eg. The name will be the name of the person rather than the business and the phone number may be the direct line).
It will also mix the person's reviews with the business reviews.

A better option is to add a Person profile to the business location and add the personal listings there so they can be managed together.

Managing Listing Locations

myPresences automatically discovers listings and is always looking for new listings for your business.

When a new listing is found it is automatically matched with the best matching location based on:

• Name
• Address
• Phone Number
• Geo Location
• + some other factors

Sometimes this matching can be incorrect. Especially when there is not enough information available or the information online is incorrect.

You may also add a new location to myPresences and some of the listings for the new location are already listed against a different location.

If you find a listing that is incorrectly associated with a location you can easily move it to the correct location.

See moving a listing to a different location

If you are adding a listing yourself via the Add Listing option or the Agent the listing will always be added to the location you are currently working with.

Listing Location Audit

When you are first setting up your multi-location business you should first add your locations and let myPresences automatically discover as much as possible.  Give it about 30 minutes to 1 hour to complete the discovery process.

You should then check that all listings are associated with the correct locations so that listings and reviews can be managed for the correct location.

You can do this location by location in the Listings Page for the business.

The best way is to use the multi-location aware Listings Page that can be found by selecting All Locations at the top and then Listings from the navigation bar.